As part of Clinicy's evolution, I led a complete rebranding initiative that transformed the brand’s identity across all touchpoints.

From redefining the visual language and logo system to setting a fresh, modern tone of voice, the brand was repositioned to reflect its innovation and credibility in the healthcare tech space.

The transformation extended beyond branding — I also directed the creative revamp of Clinicy’s social media presence, visual storytelling, and marketing materials, ensuring a consistent and engaging experience for audiences across platforms.